UG - UG Tea, Plus Tea
Branding Film
YEAR
2025
CLIENT
UG Tea
STUDIO
JP SPACE
CREATOR
Hui Kai Su
ROLE
Ideation
很榮幸與 JP Space Studio 合作作為前期創意的角色，為充滿年輕活力與科技潮流感的顯示科技品牌 UG Tea 打造一系列形象宣傳影片。透過高密度的資訊編排、鮮明的動態設計與強烈的視覺節奏，將豐富的產品資訊轉化為富有張力的影像敘事，展現品牌前衛、創新且充滿能量的視覺風格。
In collaboration with JP Space Studio for the creative direction and ideation, we created a series of promotional films for UG Tea, a youthful, trend-driven display technology brand. Combining information-rich content with bold motion graphics and dynamic visual storytelling, the films capture the brand’s innovative spirit and energetic identity, delivering an engaging and impactful visual experience.
Early Styleframes
前期創意發想以建構品牌獨特的宇宙觀為核心，透過大量的概念探索與分鏡腳本設計，逐步建立完整的視覺敘事。影片融合 2D 逐格動畫、Motion Graphics、3D 動畫、攝影與實拍影像等多元媒材，透過不同視覺語彙的交錯與碰撞。
During the early creative development, we explored the brand’s unique universe through extensive concept development and storyboarding. The film brings together a diverse range of visual techniques, including frame-by-frame 2D animation, motion graphics, 3D animation, photography, and live-action footage, through a dynamic fusion of multimedia elements.
Full Credits